User experience design creates useful interaction between the product and its users. Whether it’s paper, wireframes or a working prototype, I translate business and user goals into a simple, usable and enticing experience.
Sketching & Collaboration
Sketching is the first step in visualizing ideas and collaborating with others on those ideas. It’s this exchange that are the foundation to solutions and requirements. The best UX Design work doesn’t get done alone. Ideas and solutions need to be discussed, challenged. These sketches were helpful in discussing what type of content the client would use for a member’s profile and personalized dashboard.
Presenting Interaction
I use workflows to present an entire user experience. This flow demonstrates how a user first comes to the site, signs up and participates in a photo contest. We also provided a flow to address when the member wins.
Presenting Process Improvement
I’ve also used flows to illustrate process between organizations. This flow shows a proposed improvement process to address issues internal teams experienced when defining client goals and mapping a strategy to meet them.
Formalizing Functionality
As an information architect, I’ve used wireframes when communicating functional specs to the development teams I work with. The attention to detail in the wireframes are key to illustrating solutions and enhancements.These wireframes describe how a weekly video series would be presented to members who had just joined Weight Watchers. We had to make sure we addressed what content would appear to the site’s two user types as well as international audiences.
Validating solutions through prototyping
Regardless of method (paper, digital), prototypes help prove or disprove if the solution makes sense. I’ve used prototypes in my testing throughout my career. We used this prototype in user testing to see if users understood the flow of content they were viewing as well as the usability for the sign up process.
Sometimes I've used prototyping in A/B testing. This example was one of the first iterations of the Weight Watchers chat tool and presented to about 10% of the Weight Watchers Online membership. It's objective was to determine if members preferred a live person versus asking the community. Click rates proved encouraging to pursue, resulting in a product that provided much needed support to Weight Watchers members.
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