Strategy is about exposing key issues, providing a method to solve these challenges and achieve the desired outcome. I believe having user experience early in the strategy process provides insight and helps determine if the approach contains the right solution for the user.
Mapping Experiences
A journey map not only illustrates steps users take, it provides a holistic view of requirements, challenges and most of all opportunities. This map assisted in discussing the client's strategy and which solution would get rolled out first.
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